The clear trend across the franchise is a lack of consistency in the Brands featured.Īpple has been the most visible Brand in 2 of the movies and appeared in a total 3.
#Cast for mission impossible 5 movie
top 5 Brands by movieīefore we look at each of the five individually, let’s take a quick look at the top 5 Brands for each movie across the MISSION: IMPOSSIBLE franchise. With over 40 minutes of aggregated Brand screen time, MISSION: IMPOSSIBLE – ROGUE NATION (2015) provides Brands with more overall exposure than any other movie in the franchise.Īs well as the most total Brand screen time, the latest movie also had the most close-ups on Branded products, contributing to high total Brand exposure.Ĭoncave Brand Tracking’s exposure algorithm also takes into account the visibility of Brands’ logos and names, which was quite low in MISSION: IMPOSSIBLE – ROGUE NATION (2015), relatively to the previous movies. We recorded what Brands and products appeared in all 5 movies as well as how much exposure they received, who they were associated with and how they were portrayed.Ĭoncave’s analysis found that MISSION: IMPOSSIBLE – ROGUE NATION (2015) is the most Brand-filled movie of the franchise, with the original 1996 movie having offered Brands the 2nd most exposure.Īs for the actual Brands that appear in MISSION: IMPOSSIBLE – ROGUE NATION (2015) it is a story of the old, the new and the absent.
As Tom Cruise returns in the latest installment of his MISSION: IMPOSSIBLE franchise, Concave Brand Tracking took a close look at which Brands appeared in the latest action blockbuster in contrast with its predecessors.
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